Urchin is the industry-leading web analytics software. Urchin provides the ability to identify your web site's trends for exit rates, conversion rates and much more.

Urchin is used by millions of top companies around the globe including NASA, EDS, Honda, General Electric, Canon USA, British Petroleum, Coca-Cola, AT&T and hundreds more.

See which search terms visitors actually typed into Google, Yahoo, MSN, AOL, etc.	See how many unique visitor sessions your site got over any time frame - no one else offers this
Get the most accurate Unique Visitor counts - gauge marketing campaign effectiveness	See the screen resolution and color depth your visitors have, and tailor your site accordingly

Urchin analyzes traffic and provides accurate and easy-to-understand reports on your visitors - where they come from, how they use your site, what converts them into customers, and much more. Urchin is essential for executives, marketers, webmasters, and web designers. The reporting interface is intuitive and extremely powerful. Change date ranges or add filters and Urchin's business-ready graphics update instantly. Export reports and graphics to any Office application

Additional Urchin advantages:

• Business Ready(sm) SVG-Powered Charts and Graphs
  Easily copy/paste any Urchin graph into PowerPoint, Word, etc. SVG vector-based graphics are interactive, super-fast to load, and re-render nearly instantly.
• E-commerce Reporting
  Analyze your shopping cart usage in conjunction with normal web traffic analysis - discover the true value of search terms and much more (E-commerce reporting is an optional Module).
• Easiest to Use
  100% browser-based administration and reporting, step-by-step configuration wizards, and more.
• Most Accurate
  The UTM2® "sees through" proxies and caches to deliver the most accurate visitor and path reporting, new Client Parameters reports, and much more with no security warnings or concerns.
• Fastest and Most Efficient
  Legendary performance and resource efficiency, automatic backups, fault tolerance/recovery, and more.
• Built-in Help
  Every screen of the Admin and Reporting GUIs includes pertinent help information.

Tracking Features Include

• Identify non-proxied sessions.
• Identify some proxied sessions.
• Uniquely identify each session.
• Defeat session IP proxying.
• Defeat most provider caching.
• Defeat browser caching.
• Uniquely identify visitors.
• Capture exact path sequences.
• Capture visitor loyalty metrics.
• Capture browser capabilities.